Performics has demonstrated over many years that optimising both PPC and SEO in tandem delivers incremental results for our clients. We have used our experience to develop a finely tuned process for the synergistic management of both disciplines. We call this OneSearch.
Facilitated by an experienced OneSearch manager, our SEM and SEO teams work in harmony to prioritise budgets behind SEM and SEO according to ROI benchmarks and existing site content. Once the SEM activity is live and SEO recommendations have been implemented, the SEM and SEO experts share keyword and ad copy learnings to allow both teams to optimise most effectively. The PPC bid strategy is then refined and landing pages optimised or built to maximise the combined ROI of SEM and SEO activity.
This approach to handling SEM and SEO in harmony ensures that in combination they deliver significantly more than the sum of their parts for our clients. Contact us to receive more information on how we can help your organisation today.